Senior Marketing Database Architect
Company: Resonant Analytics
Location: Lombard
Posted on: June 20, 2022
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Job Description:
Job DescriptionThis position is responsible for utilizing best
practices relating to designing and developing large scale B2B and
B2C Lead and Sales Marketing Databases, with a particular emphasis
optimizing the value of consumer and business data to find and
assess target markets and contacts. -This role has the following
primary responsibilities: -This position will lead the design of
client B2B and B2C Database Systems which support business
analytics, customer relationship marketing, lead generation and
sales support activities. -These systems will utilize multiple data
sources including internal customer data, product data, and
consumer demographic and business firmographic appends, among
others. -This information is used to identify and target B2C and
B2B contacts within the database to drive marketing results and
optimize the marketing spend to generate desired results. -The
candidate will work directly with internal Database Administrators
and Application Programmers to translate best practice designs into
functional database schemas and update protocols. -The candidate
will also be responsible for supporting web analytics and online
information capture to support the marketing programs and business
analysis.This role will be responsible for understanding client
business objectives and defining a data collection and usage
strategy to achieve these objectives. -Essential to the success of
this position is the candidate's ability to understand and
articulate viable methods to overcome limitations within the client
environment to achieve results.RequirementsMust be a proven,
subject matter expert in the successful creation of large scale B2B
and B2C marketing and analytics databases and related usage,
including lead generation and prioritization. - -Expertise in
multiple database platforms is essential.Knowledge of Dunn and
Bradstreet business hierarchies and firmographic data and use of
this data in database marketing applications. - -Working knowledge
of B2B and B2C marketing practices and related sales support
applications.Functional experience as Business Systems Analyst,
translating user objectives into viable user and technical
requirements.Additional RequirementsThe Candidate must have the
ability to serve as a bridge between a client's business needs, and
the technical database development skills required to meet those
needs.Must have the ability to discuss technical projects in
"layman" terms and communicate business impact of technical
alternatives to client. -Effectively communicate essential data
update procedures, linkage approaches, and optimum quality control
approaches.Current position is located in Lombard, IL or Princeton,
NJ.Salary and benefits commensurate with experience.
Keywords: Resonant Analytics, Lombard , Senior Marketing Database Architect, IT / Software / Systems , Lombard, Illinois
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