Senior Marketing Database Architect

Company: Resonant Analytics
Location: Lombard
Posted on: June 20, 2022

Job Description:

Job DescriptionThis position is responsible for utilizing best practices relating to designing and developing large scale B2B and B2C Lead and Sales Marketing Databases, with a particular emphasis optimizing the value of consumer and business data to find and assess target markets and contacts. -This role has the following primary responsibilities: -This position will lead the design of client B2B and B2C Database Systems which support business analytics, customer relationship marketing, lead generation and sales support activities. -These systems will utilize multiple data sources including internal customer data, product data, and consumer demographic and business firmographic appends, among others. -This information is used to identify and target B2C and B2B contacts within the database to drive marketing results and optimize the marketing spend to generate desired results. -The candidate will work directly with internal Database Administrators and Application Programmers to translate best practice designs into functional database schemas and update protocols. -The candidate will also be responsible for supporting web analytics and online information capture to support the marketing programs and business analysis.This role will be responsible for understanding client business objectives and defining a data collection and usage strategy to achieve these objectives. -Essential to the success of this position is the candidate's ability to understand and articulate viable methods to overcome limitations within the client environment to achieve results.RequirementsMust be a proven, subject matter expert in the successful creation of large scale B2B and B2C marketing and analytics databases and related usage, including lead generation and prioritization. - -Expertise in multiple database platforms is essential.Knowledge of Dunn and Bradstreet business hierarchies and firmographic data and use of this data in database marketing applications. - -Working knowledge of B2B and B2C marketing practices and related sales support applications.Functional experience as Business Systems Analyst, translating user objectives into viable user and technical requirements.Additional RequirementsThe Candidate must have the ability to serve as a bridge between a client's business needs, and the technical database development skills required to meet those needs.Must have the ability to discuss technical projects in "layman" terms and communicate business impact of technical alternatives to client. -Effectively communicate essential data update procedures, linkage approaches, and optimum quality control approaches.Current position is located in Lombard, IL or Princeton, NJ.Salary and benefits commensurate with experience.

Keywords: Resonant Analytics, Lombard , Senior Marketing Database Architect, IT / Software / Systems , Lombard, Illinois