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Digital Marketing Manager

Company: Power Wellness
Location: Lombard
Posted on: November 26, 2022

Job Description:

Position Title: Digital Marketing ManagerLocation: Lombard, IL (Hybrid - 3 days in office)Type: Full timeJob Relationships:Reports to: Vice President of Marketing and SalesSupervises: Digital Marketing CoordinatorInterrelationships: Clients, guests, co-workers, and contractors/vendorsSummary:Power Wellness is the nation's largest management company in the medical fitness industry. Founded in 1996, we have managed over 50 fitness centers for healthcare systems, academic institutions, community foundations and municipalities. Today, Power Wellness serves over 120,000 customers, managing 5 million visits nationwide. Our mission is to improve life by delivering excellence in health, fitness, and wellness management.The purpose of the Digital Marketing Manager will be to lead all digital marketing efforts for Power Wellness and our managed centers. This person will oversee a Digital Marketing Coordinator with the plans to expand to two in the near future. The Digital Marketing Manager will assist in the management of all websites and social media accounts along with paid advertising. This is a vital role to our company to help grow our portfolio and membership at our fitness center locations. They are responsible for strategically planning, testing, implementing, and optimizing online marketing investments and initiatives such as: social media, SEM, SEO, display/retargeting, digital advertising, email, and lead generation/online referral programs. This position is salaried with a bonus based on performance and KPIs reached.Responsibilities:--- Own day-to-day tactical execution of Power Wellness' integrated marketing and sales campaign, employing a multi-channel approach that leverages content marketing, SEO, social media, digital ads, email and more--- Website management including the upkeep and addition of new pages.--- Develop social media strategy and manage across all websites and social media accounts in the voice of our client's centers and Power Wellness--- Lead and mentor team of Digital Marketing Coordinators to carry out digital marketing efforts including planning, prioritizing and implementing strategy--- Facilitate metric collection and reporting of all activities on a regular cadence--- Analyze results to identify new opportunities or the need to redirect activities to meet stated objectives--- Manage marketing campaign strategy and content development and delivery across multiple web sites and other digital channels--- Development, management and analyzing email marketing campaignsPersonal Attributes:--- Extreme organizational and planning skills, detail oriented, and self-motivated--- Collaborative with team members and employees in all departments--- Outstanding written and verbal skills--- Motivated and possesses the ability to work independently with little or no supervision--- Strong attention to detail--- Thrives in a fast-moving work environmentQualifications:--- BA or equivalent work experience--- 3-5 years professional experience with digital marketing /optimizing campaigns--- Experience in the fitness industry definite plus!--- B2B/B2C experience a plus--- Working with agencies and vendors--- Craft content for a variety of platforms--- Newsletters--- Email marketing--- SEO (keyword research!)--- Website management (upkeep and new pages)--- Landing pages--- Analytics/reportingTools:--- Salesforce Marketing Cloud (or any similar marketing automation tool)--- Pardot (or any similar marketing automation tool)--- WordPress--- Constant Contact Email--- Google Analytics comprehensive platform experience required--- Google Ads (remarketing experience)--- Meta (Facebook) advertising platform--- LinkedIn advertising/marketing knowledge--- Office 365--- HTML/CSS knowledge would be a bonus--- Must work on site in Power Wellness' corporate officeWe Improve Life By Delivering Excellence In Health, Fitness & Wellness Management.Integrity * Excellence * Humanity * Passion * Creativity * Humility

Keywords: Power Wellness, Lombard , Digital Marketing Manager, Executive , Lombard, Illinois

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