-Expectation to dedicate significant portion of time to direct
telephone solicitation sales.
-New Business development for property, predominantly from
Association Group Market.
-Meet or exceed assigned revenue goals; Rooms, F&B, Meeting
Room Rental, Incremental.
-Represent AURO Hotels professionally to our clients/guests and
-Assure that all transactions with guests are handled in a legal,
-Providing prospects with complete and accurate information on
hotel. Determine client needs and possible objections; provide
persuasive arguments to close the sale. Negotiate rates to maximize
-Develop positive working relationships with existing clients by
anticipating needs and acting promptly to rectify any problems;
maintain frequent contact with established and prospective
-Practice effective revenue/yield management to include wise
negotiation and booking function space, focused solicitation during
soft occupancy periods and effective rate and price
-Consults with representatives of client group or organization to
plan details such as number of persons expected, display space
desired, and food service schedule. Have a comprehensive
understanding of the property and its offerings.
-Notifies various department heads of arrangements made to ensure
high level of service and guest satisfaction. Manage time
effectively, maximize sales time, focus on priorities, and complete
assigned reports and projects in a timely manner.
-Possess strong working knowledge of business development and sales
techniques, catering and banquet operations, yield management,
service standards and techniques, guest relations and etiquette,
food and beverage, service ware and equipment, menu development and
general hotel knowledge and practical ability to apply business
knowledge in a hotel setting.
-Execute rate negotiations and pre-qualification, issue contracts,
and establishes files, process bookings and appropriate follow-up
correspondence with clients.
-Responsible for maintaining lost business report files and
tracking tentative and definite business by market segments.
-Conducts FAM tours, site inspections and represents AURO Hotels at
trade/consumer shows, presentations and other functions as
-Responsible for group departure interview, follow up thank you
letters with critique form and evaluation of suggestions to improve
servicing of groups. Re-solicit groups.
-Responsible for the maintenance of mailing list to be used in
soliciting future business. Maintain a strong knowledge of
-Meets assigned market segment's budgeted sales and profit margin
by soliciting, selling, and confirming business as required.
-Achieves budgeted goals by executing sales activities within
assigned market segment.
-Assists in the development of annual sales goals.
-Assists in the completion of monthly booking report.
-Ensures assigned area operates within cost constraints.
-Prepares proposals with the Director of Sales that are geared to
maximize profit while satisfying client needs.
-Contacts in-house customers to foster additional business, repeat
bookings, or referrals to other AURO Hotels.
-Maintains proper flow of information within the hotel by reviewing
sales work file of assigned accounts.
-Attends yield management and staff meetings in the absence of
Director of Sales.
-Achieves KSO's on a timely basis and prepares critiques every 6
months for Director of Sales.
-Increases sales volume and profitability by assisting in
developing and executing projects for assigned market areas as
stated in the hotel marketing plan.
-Insures maximum occupancy on a daily basis by performing
follow-ups on progress of groups booked with Front Office.
-Participates in solving problems with other departments as
required related to business booked in the hotel including space
conflicts, threatened cancellations, and compromises between
customer needs and hotel facilities.
-Conducts market analysis to determine client needs, occupancy
potential, rates desired, etc.
-Develops plans, special sales activities, and promotions.
-Conducts effective associate meetings and counseling sessions.
-Nothing in this job description restricts management's right to
assign or reassign duties, work hours and/or responsibilities for
this job at any time.
Associated topics: branch manager, leader, management, manager of
sales, principal, regional sales manager, sales leader, team lead,
team leader, territory manager