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Digital Marketing Manager

Company: BlueStone Advisors
Location: Lombard
Posted on: January 16, 2022

Job Description:

Job Description:
BlueStone Advisors' Digital Marketing Manager will be responsible for managing and enhancing the corporate omni-channel distribution strategy of our services. They will work with the company's senior leaders to unify communications, identify customer personas, customer journeys, increase transaction rates, and strengthen our trusted brand.

Job Purpose:
The Digital Marketing Manager will help evolve and mature BlueStone's reputation management and social media practice. This individual will serve as a central point of contact for social media strategy and best practice development. This position is responsible for developing, coordinating, and implementing corporate public and social media relations strategies and programs to support BlueStone's Sales & Marketing platforms.
Responsibilities also include coordinating with PR and Media Relations, Customer Service, Marketing and Communications to interpret and translate brand and reputation management strategies and objectives. This position demands an analytical mind that will spearhead data-driven campaigns, identify and analyze public opinion and media coverage trends, and determine opportunities to promote corporate initiatives. The Digital Marketing Manager will develop and maintain mutually beneficial relationships with key stakeholder groups and the media.

Required Job Qualifications:
Bachelor's Degree in Communication, Journalism, English or a liberal arts degree that requires significant writing and analytical skills, with 3-6 years' experience in industry relations, journalism, communications, marketing, social media, media relations or public relations OR 10 years' experience industry relations, journalism, communications, marketing, social media, media relations or public relations
Experience in developing and maintaining websites
Experience in developing and implementing strategy planning
Experience influencing the decision-making process and ability to interact with high-level executives
Experience in critical thinking and strategic planning
Lead a team managing and analyzing (the) conversation(s) on BlueStone's social channels including Facebook, Twitter, Instagram, Pinterest, and YouTube, plus other potential new channels
Familiarization with electronic news, research, analysis and dissemination
Ability to interact with high-level executives
Adept and comfortable at influencing the decision-making process
Ability to write and edit an array of news-oriented communications and social media content platforms
Ability to comprehend complex projects and be able to translate them into clear, concise communications messages
Ability to retain highly sensitive, confidential information.
Adept at handling situations with political appropriateness and sensitivity

Keywords: BlueStone Advisors, Lombard , Digital Marketing Manager, Executive , Lombard, Illinois

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